1325863256 smallMore than a million kindles may have been sold over Christmas, but Marlborough’s White Horse bookshop still beat all expectations and came up trumps with sales, especially of local books.
However, owner Michael Pooley recognises that all independent bookshops face a challenging future, revealing: “Our worry is that ebooks are eroding the business all the time.”
“It is very difficult to see how independent bookshops can get involved selling ebooks. Publishers are thinking of various ways but I fear it is not the way ahead for us.”
“I don’t know if 2012 is going to be a make or break year but it is going to be an extremely difficult one. And some independent bookshops will undoubtedly disappear.”
White Horse has had a good year in general, sales boosted in particular by the second Marlborough Literary Festival in September. “We have done much better than we expected,” Mr Pooley told Marlborough News Online.
And to an extent the bookshop, which he has owned since 1973, is protected because it owns the freehold of the premises.
“The main problem is that part of the business we are in of selling books is now being done cheaper elsewhere,” he pointed out. “And it is not Amazon that is to blame. They are more interested in selling pet food and other things.”
The failure of online Amazon to ensure deliveries of book orders did, however, play a part in the White Horse bookshop’s success. So too the fact that there was a full week’s trading in the run up to Christmas Day.
The dangers ahead lie in whether major chain stores like Waterstones can survive the exploding sale of ebooks. “They are under threat,” he said.
“So it is going to be very interesting to see their results because they are very much in the same market as us.”
Local books that sold well included Roger Day’s Look, Duck & Vanish, a history of 6th Marlborough Battalion of the Wiltshire Home Guard and a history of the Free Family in Marlborough and the Upper Kennet Valley by Martin Crook with Jan Free.
PD James won the race when it came to fiction. But because there was a good spread of fiction available, no one single title sold out, which was very much the same for a wide range of cookery books, basic titles like River Cottage Veg selling well along with Heston Blumenthal.
“Customers don’t come in here and inquire about ebooks,” he added. “That is what is so strange, but it is also why I don’t really think we can get involved selling them.”
Doubts and anxieties about Savernake Hospital’s private funding initiative (PFI) have been raised by Devizes MP Claire Perry and local campaigners – both about the size of its burden on the area’s health services and its future amidst the wholesale reconfiguration of the NHS. And some local people have expressed worries about what might become of the hospital itself.
In addition, the whole value of PFIs in building new infrastructure has been called into question at Westminster – in Parliament and within the Treasury. And this just as the Chancellor of the Exchequer announces that he wants to get more private funding into building to help fire-up the stagnating economy.
|Who better to go to for the facts (as opposed to the political rhetoric) about Savernake’s PFI and PFIs in general than Alan Birch, the group managing director of Semperian PPP Investment Partners, the largest public private partnership infrastructure fund in Europe. Semperian owns and manages the Savernake PFI contract – and also the much bigger one for the Great Western Hospital.
Semperian’s annual bill for the Savernake Hospital PFI (known as the ‘unitary charge’) is £938,000 for the financial year 2011-2012 – paid by NHS Wiltshire, our Primary Care Trust (PCT.) This cost is partially offset by rental payments from the other health authorities that provide services at Savernake.
And for the Great Western Hospital the unitary charge this year is £18.7 million – paid by Great Western Hospitals NHS Foundation Trust .
Alan Birch agreed to meet Marlborough News Online at the company’s regional offices in Bath. The group own and run over a hundred PFI projects. They are secondary investors in the PFI market. They do not start projects and build hospitals, schools, army training facilities, roads and so on, they do buy up projects that have been successfully completed and then run them.
And the running of them is where things get complicated. Aside from the capital investment and consequent interest payments, the contracts include two types of facility management: hard (which includes maintenance, replacement of equipment and of plant like boilers or switchboards) and soft (which includes facilities involving staff like catering and security.) Alan Birch says that the average proportion for Semperian PFIs that is spent on hard and soft facilities management accounts for between forty and forty-five per cent of the unitary charge. Many of these services will be contracted out and, to maintain value for money, are put out to tender every three or five years and the unitary charge is then adjusted to ensure the taxpayer only pays the market rate for these services.
|At Savernake Semperian are only responsible for ‘hard services’ – maintenance of the fabric and upkeep and replacement of hospital equipment and services like heating and lighting.
At Great Western Hospital Semperian are responsible for both hard and soft services, which includes estate management and life cycle maintenance works; catering for patients, staff, employees and visitors; portering, mail delivery, cleaning, security services, the switchboard and a 24/7 customer help desk. It also buys the hospital’s utilities and manages the shop.
The scale of Semperian’s involvement through these soft services in the everyday life of hospitals is staggering. At one Manchester hospital they manage ‘soft services’ valued at £17 million a year.
Turning to the ‘hard services’, during school holidays, Alan Birch’s project managers can be organising £70 million of maintenance work at their PFI schools – making sure they’re finished so the schools can re-open. If they can’t re-open Semperian won’t get paid its unitary charge.
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|At Savernake, they’ll soon begin replacing the windows in the old, Gilbert Scott buildings with top-of-the-range double glazed windows. That’s one of the great advantages of PFIs: the companies are obliged to keep the buildings’ fabric and services up to scratch and at the end of the contract, deliver the hospital, free of charges, back to the PCT, well maintained and achieving the same output standards as on day one – but, of course, with up to date materials and technology.
Conversely, for PFI hospitals one of the disadvantages raised by critics is that over thirty years of a PFI contract patterns of health care and budgets will change and a hospital risks becoming something of a costly white elephant. But that’s not Alan’s experience.
He explained how Semperian had developed a simple way to vary buildings so they can be continually changed and adapted to meet the changing needs of health care policy. And it’s up to the primary care or hospital trust to ensure the buildings are configured and occupied properly.
Alan Birch started his career as an apprentice plumber with British Rail at Edge Hill in Liverpool. By the time he was twenty-three he had become a manager and was given the job of preparing the Liverpool area’s maintenance organisation for privatisation.
He has been involved in PFI from the outset, negotiated the very first PFI projects for education and worked his way through every level of management until he reached his current position. Now aged 41, whilst his family home remains in Wigan, he works from London during the week.
He certainly knows a great deal about making economies and running a tight and efficient ship. Along the way he has, he says quite openly, worked very hard and been rewarded very well. He even joked he could retire and live modestly in Wigan: “But I choose to work because I like what I do.”
He likes working in the social infrastructure sector, and he likes being able to make a good return for his investors, almost all of which are public sector pension funds or UK corporates that the government has a material stake in. That return is generally eight to nine per cent. He likes seeing the returns generated by Semperian fed back into the public sector via pension funds – forming a virtuous circle.
So he’s a little disconcerted that PFIs have suddenly become a political football. He wonders whether if they had been named PPPs – public private partnerships – rather than PFIs, the current political squall would have arisen. Especially as the public sector is unable to raise the money and politicians are saying how much our infrastructure needs updating.
|He was a little troubled when at a committee hearing, one MP failed to understand the difference between Semperian’s parent or holding company being registered in Jersey and resident in the UK. It’s resident in the UK so it pays UK taxes like any equivalent UK company.
It is registered in Jersey so it can attract foreign investors who do not then get taxed twice on their dividends That’s in accordance with international tax treaties and is agreed by British tax authorities.
Both the Treasury and the Treasury Select Committee have been looking at ways to save money on PFIs. From a pilot scheme, the Treasury reckons it’s possible to save “around five per cent of the annual unitary charges”.
The bulk of these savings will come from soft facilities management on which Alan Birch says “We don’t make a single penny and never will, all these savings are passed directly to the owners of the buildings.”
He explains that as soft services rely on people, the savings will come from lower wages now that nationally pay increases have fallen so far behind inflation. The November figures showed the pay of British workers up just 0.4 per cent on November 2010 while inflation is above five per cent.
There are other ways to save small parts of the unitary charges. For example Semperian now pays Savernake’s gas and electricity bills. This is a simple way to save money as Semperian with all its projects can bulk buy energy at far greater discounts than a small group of primary care trusts. At Savernake this will save between £15,000 and £20,000 a year.
PFIs were born in November 1992 when Norman Lamont announced “ways to increase the scope for private financing of capital projects.” And the Conservatives’ 1997 election manifesto promised to use PFIs “to unleash a new flow of investment funds into the modernisation of the NHS.”
Labour won that election and made PFIs their own. Records show that 101 of the 135 new NHS hospitals built between 1997 and 2009 were funded using PFI. The 2010 coalition agreement confirmed its future use of PFIs. And as at March 2011 sixty-one new PFI projects were being procured – with a total investment value of £7 billion.
Alan Birch does admit that at the beginning a few companies succeeded in making some big short term gains on projects mainly because there was a flood of money into the PFI market. However, since the credit crisis private sector borrowing costs have tripled and sometimes public bodies can get funds more cheaply than PFI projects allow – especially now with interest rates at rock bottom levels.
An example is Semperian’s sale of two of its PFI projects to Transport for London (TfL) which is a government body with a triple-A rating and is unique in that it can raise its own external funds. The two PFI projects are extensions to the Docklands Light Railway – the Woolwich and Arsenal links both run by Semperian companies.
According to TfL this will save some £250 million over the length of the contract. TfL can make this work because it does, of course, have its own maintenance teams ready to go.
Alan explained: “On these two PFI projects Semperian could not match the cost of borrowing TfL could find, so the only pragmatic thing to do was to sell them the companies and let them realise the savings. But this is an exception. The fact is public sector funding is not normally available and so private finance is required.”
Private finance is more expensive than public finance, but if the latter is not available because a government won’t allow more borrowing, then it is not a question of comparison, more a realisation of the true costs of renewing our social infrastructure.
One of the FAQs about PFIs is why the unitary charges for NHS projects rise each year by inflation (RPI.) This money is used to repay the capital toward the end of the contract. It means that unitary charges start lower and are paid for by matching RPI increases in funding to the PCT or hospital trust.
However, during the current period of austerity and the reduction in NHS funding, the inflation linked unitary charge is being seen as a burden, but the inflation element is needed to repay capital raised to fund the building of the hospital.
Stirring the political storm swirling around PFIs, conservative MPs have implied that the last government simply ‘threw money’ at projects. But a look at the Treasury’s role in the development of PFIs shows that contracts have evolved and become tighter since the days of the Major government. The current standard contract - ‘Standardisation of PFI Contracts Version 4’ (“SoPC4” for those who need to know) – was published in March 2007 and is still in use.
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|Savernake being extended and refurbished under PFI in 2004
|Two things are certain: without the PFI Savernake would never have been extended and renovated. It was re-built within budget and on time. Its PFI contract means that far from saddling our grandchildren with a debt, they will, in 2035, inherit a hospital even more modern and as well-maintained as it was on day one of its new existence, and with renewed services and equipment.
Alan Birch says that discussions with the government about PFIs in the reorganised NHS have been going on for several months. He thinks that Great Western Hospital will be the best people to hold the Savernake Hospital PFI contract after the PCT is abolished in 2013.
GWH now manage most parts of Savernake Hospital and its fabric. And Semperian’s full-time GWH manager also looks after Savernake.
This would seem to be a perfect fit as Great Western Hospitals NHS Foundation Trust took over Wiltshire’s community health staff – and community hospitals – from the PCT in June this year.
Alan Birch has comfort for those who fear Savernake Hospital might simply disappear when Wiltshire’s primary care trust disappears. The contract has a clause which means that “upon the Trust ceasing to exist”, the contract is passed automatically to its “successor” organisation which may include “any person to whom the Secretary of State [for Health] in exercising his statutory powers…transfers the property, rights and obligations of the Trust under this Agreement”.
- Semperian PPP Investment Partners is a £1.3 billion company. It is one quarter owned by the Transport for London pension fund. Its other shareholders are similar institutions.
- The money to rebuild and extend Savernake was lent at 6.98 per cent a year.
- PFI keeps debt off the government’s books. The national debt would increase by at least £35 billion if all PFI liabilities were included.
- By May 1997, seventy PFI schemes were in the NHS pipeline.
- In the NHS at present there are £2.9 billion of PFI projects under construction and another £1.4 billion worth in the preparation or procurement stage.
- The Treasury estimates that when all Department of Health PFI projects are taken into account the annual unitary charges will add up to over £1.5 billion for 2011-2012.
They called them the Local Defence Volunteers at the start, the brave band of men who took up arms after the flight from Dunkirk to protect our shores – and sky – from the expected hordes of Hitler’s troops.
Tommy Trinder, the cheeky stand-up comedian of radio fame labelled them Look, Duck and Vanish. And so it was later left to Winston Churchill to rename the biggest unpaid army ever raised in Britain the Home Guard.
And, of course, it has stuck to this day and embellished by the comic antics of the BBC’s long-running and loved TV show Dad’s Army.
“If it hadn’t been for Dad’s Army, the Home guard would have been largely forgotten,” admits local historian Roger Day (pictured). “But the record needs to be put straight by emphasising how close this nation came to a Nazi invasion in 1940.”
And so he sincerely hopes his new book, Look, Duck and Vanish, a fascinating and highly readable history of the 6th (Marlborough) Battalion of the Wiltshire Home Guard from 1940 to 1944 will go a considerable way to addressing the issue.
Indeed, it is a valuable exercise in social history, packed with pictures and illustrations, the more so since he thought he had left it too late to research such a history when he was contacted by Sir Sydney Giffard in 2008. He asked if Roger was interested in the Marlborough Home Guard and piles of documents relating to World War II that he held.
They had belonged to his father, Walter Giffard, the battalion’s commander, and Marlborough-born Roger discovered that the range of information was “beyond my wildest dreams.”
But were there still members of Marlborough’s Dad’s Army around to interview – was he too late?
The surprise there was that he discovered more than 20 who could recognise themselves among the photographs now in his possession and had a mindful of memories before some, alas, have now passed on.
Their mission at first was to watch the skies for it was believed the Germans would infiltrate by launching an airborne invasion of spies and fifth columnists, so the volunteers were nicknamed parashooters.
Life on night patrol could be full of scares and possibly trigger happy volunteers, some of whom were equipped with American gangster-style Thompson sub-machine guns.
And there were plenty of them. Within five days of an appeal by Sir Anthony Eden more than 250,000 men had volunteered and in Marlborough’s seven sections there were no fewer than 520 in the volunteer ranks.
Not that anything stupendous happened. “Fortunately, the war by-passed Marlborough to a large extent, so it’s difficult to say exactly what the Marlborough Battalion’s most significant event was,” admits Roger, who now lives in Hungerford.
“However, the day a German aircraft dropped its bombs while the battalion was watching a demonstration on Manton Down must be near the top of the list. If the aim had been better the consequences could have been disastrous.”
Roger’s own passion for history started as a child when his parents and grandparents recounted their stories of life on the Home Front. And it is after a career as an engineer, insurance agent and postman that, now retired, he has appropriately brought it back to life in book form.
I loved the story of the night-time challenge issued when a wayward sound was heard, only for the perpetrator to turn out to be a “barking” hedgehog.
Roger recalls: “I thought Dickie Brown’s account of being on guard at the Durley roadblock when a young soldier refused to hand his paybook to toy soldiers is one of the best stories. I still wonder if Lionel Wootton would really have shot him.”
Luckily he didn’t.
As Tommy Trinder used to cry “You lucky people!” when he performed, so we are fortunate too that Roger Day has worked so hard and researched so diligently to bring back to beautiful life the 6th Battalion of the Marlborough Home Guard.
There may yet be more to follow.
“My interest in the 6th Marlborough Battalion does not end with the publication of this book, as I am fairly certain there’s a lot of material still waiting to be rediscovered,” Roger points out.
“I therefore invite ay reader with further information to please make contact, so that it might be included in future editions.”
Look, Duck and Vanish, price £12.95, is available at Marlborough’s White Horse Bookshop.
Wiltshire Police today launched their 2011 Christmas Safety Campaign, with the focus on the prevention of crime and advice on how to keep valuables, homes and vehicles safe.
The festive season is particularly tempting for criminals as they expect to find gifts and high value goods in people’s homes and cars, say the police.
It is important that homeowners keep their house secure and that they take precautions in order to stop opportunistic criminals.
Towns will be very busy and with the increased number of people, police say it will be easier for purse thieves to strike unnoticed.
“So, when out shopping, keep your purse and handbag near you and don’t carry large amounts of cash,” reads the advice.
“Mobile phones and wallets in back pockets are also a target so keep them secure. Be careful at cash machines and when paying with your card, shield your PIN and remember never to give the number to anyone, even bank staff.”
More shoppers mean more cars in car parks, full of goodies for opportunistic thieves. The police advise:
- Remove Satellite Navigation systems and clean away suction marks on the window.
- Make sure car doors, windows and sun roofs are all properly closed and locked.
- Remove your stereo if you can, mark it with the vehicle registration number if you can’t.
- Do not leave Christmas presents or other valuables like laptops, mobile phones, handbags, credit cards, cheque books or vehicle documents in your car. If it is unavoidable - place them in the boot and ensure equipment is completely switched off.
- Leave your glove box open to show there is nothing in it.
- Leave nothing on show - you may know that there is no wallet in your jacket, but a thief will break a window just to check.
- If you own a van, make sure you remove tools overnight and display an appropriate sign in the rear window making this clear.
So, you’ve kept your Christmas gifts safe when out shopping; now keep them safe at home:
- NEVER open your door to anyone that hasn’t made an appointment, even if you are expecting them always check their identification and if you are at all suspicious contact Wiltshire Police.
- All doors should be fitted with a minimum of 5 lever mortice locks
- All windows should be fitted with locks except any designated as fire escape
- Close and lock all windows and doors when leaving the house, even if you are just going into the garden.
- Keep front and back doors locked while you are in your home to prevent persons walking in without your knowledge
- Close all windows when leaving a room, especially those at the front of the house.
- Double check that all doors and windows are locked at night.
- Keep valuable items out of view and reach of windows and doors.
- Never leave a spare key in a hiding place like a plant pot or letterbox – a thief knows all the hiding places.
- Keep car keys out of sight, never leave them on view in a hallway
- Hide financial documents – if someone does break in you don’t want them to also steal from your bank account
- Lock tools and ladders away so that a thief cannot use them to break in.
- Never leave a shed or garage unlocked, even when you are gardening and especially if it has a connecting door to your property.
- Make sure you have good lighting around your property and consider investing in a burglar alarm.
- Secure the rear access to your home. A thief is less likely to be seen at the rear of your property.
- Make sure any hedging at the front of your property is no higher than one meter. This will allow passersby to see anyone acting suspiciously.
- Mark all valuable items with a property marking system identifiable to you.
- Take photographs of all jewellery including hallmarks and keep them safe. Do not leave valuable jewellery in a box on your dressing table; it’s the first place a thief will look.
- Make a list of the serial number of your electronic items and keep it safe.
- Make sure you have up-to-date contents insurance.
- Register all electronic items and any others with serial numbers at sites such as www.immobilise.co.uk
- Join your local Neighbourhood Watch. If there isn't one, consider setting one up yourself.
- And after all the fun of Christmas make sure you don’t put your rubbish out too early, putting your packing and boxes on display will advertise all the new items you have in your home, giving thieves a shopping list to choose from.
Throughout December there will be increased patrols in key areas of Wiltshire towns, particularly during the evenings and weekends when alcohol is a major factor.
Police say they will be working closely with partners to crack down on anti social behaviour. Neighbourhood Policing Teams will also be out and about giving out crime prevention advice and discussing any concerns in the community.
Over the next few weeks, advice will be issued from the Wiltshire Fire Service, NHS and the SARC (Sexual Assault Referral Centre) with essential information on how to keep safe over the festive season.
Chief Superintendant Steve Hedley said: “Christmas should be a time to enjoy and not one to spend detailing the items you have had stolen to a police officer.”
“We encourage everyone to take action as most of the measures we have suggested cost nothing and are very easy to implement.”
“By making sure that you don’t leave gifts and valuables in cars, keeping doors and windows secured, marking property and most importantly reporting any suspicious activity you can help prevent yourself and members of your community from becoming a victim and having Christmas celebrations ruined.”
“Throughout the year, we ask that people keep an eye out for those more vulnerable neighbours and it is important to reiterate this message. Distraction burglars and bogus callers continue to target the elderly and vulnerable and we need your help to stop them. If you see anyone acting suspiciously, take their description and details of any vehicle including direction of travel and call us.”
Further information about crime prevention can be obtained from your local Neighbourhood Policing Team who can be contacted on 101 or visit the website www.wiltshire.police.uk
Marlborough Jazz Festival supporters can make their donations go a little further in December.
For five days only, starting at 10am on Monday, 5 December 2011, donations will be doubled through the Big Give scheme's Christmas Challenge.
From December 5 to 9, online donations to all 8,000 charities supported by the organisation will be matched by the Big Give’s partners and the charities’ major donors and supporters.
In a letter to supporters, chairman Susie Fisher writes: “Simply make your online donation to the Marlborough Arts Association, the charity which operates the Marlborough Jazz Festival, via the Big Give and your generous gift could doubly benefit the 2012 Marlborough Jazz Festival.”
Marlborough Arts Association has set itself a campaign target of £20,000.
For further details, log on to http://new.thebiggive.org.uk/project/marlboroughjazz
Marlborough’s newest charity shop has had a splendid Christmas with generous donations and sales enabling it to break its £1,000 minimum target for the week.
“We’ve exceeded all our expectations,” revealed Fred Chard, manager of the RSPCA shop, based in the former High Street Sony Centre. “We’ve been surprised by the generosity of the people of Marlborough.”
“Our target was to achieve at least £1,000 in the full trading week – Monday to Saturday – before Christmas, and we’ve gone beyond that. For our first Christmas here it’s gone extremely well.”
Evening and ball gowns specially bought for the opening of the charity shop have been one major attraction, customers galore pouring in either to buy or donate to the RSPCA’s North Wiltshire branch.
And now the remaining sparkling and colourful garments on a special clothes rail of their own are selling for “sale” prices ranging from £15 to £30.
“Ninety per cent of them are new and are really excellent value,” said Kathy Hole, from Avebury (pictured), who has been in charge of them. “Some of evening gowns still have their original labels on them and have never been worn.”
In fact they didn’t have far to travel to the RSPCA site, having been bought from Marlborough’s Ballgown Shop as “an investment” for its launch in October.
Sixty-year-old Mr Chard, from Swindon, who has been given the task of establishing the Marlborough store, the third after Chippenham and Swindon to be opened by North Wiltshire RSPCA, and with three more planned for the future.
They form part of a 170 charity chain throughout the country, each store separately registered to the RSPCA branch that launched it, to ensure that the funds raised are used locally for animal welfare.
“That can be anything from boarding unwanted cats to helping people who can’t pay particular vets’ bills,” he explained. “We also run a lost and found register and find homes for unwanted rabbits and smaller animals.”
His business background in food retail with the Co-op has helped to set up the store – the plan is to hand over to someone local soon – and in the New Year he will continue his current search for a permanent job.
“Unfortunately, like a lot of people, I got made redundant last year after spending over 40 years with the Co-op group,” he revealed. “Getting back into that is proving very, very difficult, especially at the level I worked at as a regional manager.”
Meanwhile, he is seeking to increase the donations of good quality clothing to the Marlborough shop, especially for children and for men, as well as bric a brac and discarded Christmas presents.
“Our customers are predominately women since they are the shoppers,” he explained. “Our problem is that we haven’t got a large amount of men’s clothing because, as you are aware, men tend to hang on to clothes a lot longer than ladies.”
“Women buy clothes and quickly move them on – and that’s a bonus for us.”
Shepherds watched their flocks by night, a little donkey carried Mary to Bethlehem, and wise men followed yonder star on camels.
But piglets took centre stage at a Marlborough carol service on Friday, when children from St Mary's Primary School were each given a hand-carved wooden pig by wood turner Richard Miles.
Mr Miles carved 200 of the little animals, which were presented to children at the end of a carol service at St Mary's Church, during which the children sang 13 carols and songs and told the story of the nativity.
Mr Miles has a long association with the school, and built the school's nativity scene – which includes hand-carved candles – which has delighted children and adults alike for three years.
They might be dressed as shepherds, wise men or even animals, but to their proud parents and grandparents they're all little angels.
Nativity plays kicked off in earnest at schools around the Marlborough area this week, and Marlborough News Online was given access to the dress rehearsal for the performance by St Katharine's School, Savernake.
choirThey did it last year, providing a festive song to surprise Christmas shoppers in Waitrose. And they were then again today (Saturday) in the Marlborough store.
Fifteen members of Marlborough Community Choir, shopping baskets in hand, suddenly gathered between the fruit, cheese and cooked meat stalls and burst into a Ding, Dong song, something they call a flashmob demonstration.
It was partly to entertain the shoppers and partly to hand out leaflets to promote their Christmas, Etc evening at St Peter’s, Marlborough, on December 10 (£7.50 tickets from marlboroughcommunitychoir.org for the 7.30pm performance).
Vanessa LaFaye of the Marlborough Community Choir in singing in Waitrose That’s when the choir, launched 18 months ago by American writer and photographer Vanessa LaFaye, will have the Pewsey Vale songstresses Mother’s Jam as special guest stars, raising funds for Home Start Kennet.
And the choir will be back at Waitrose for an hour-long concert of carols and festive songs at midday on December 17.
“The flashmob today was great fun, thanks to Richard Clare at Waitrose for helping to spring it on the staff as well as the customers,” Vanessa (pictured) told Marlborough News Online.
“The choir has been going for just over a year and the membership has grown to about 40 regulars. We're now gearing up for our fundraising concert on December 10 at St Peter’s.”
“Then on 1December 12 we're singing for the residents at Merlin Court and Marlborough Lodge, before ending our Christmas season back at Waitrose on the 17th.”
And she added: “We were thrilled to be invited by Waitrose manager, Andy Davies, who is making a really generous donation of £100 to the choir. We'll be singing for an hour, and hope that it puts the shoppers in a festive mood!”
“Next year, we're very pleased that Hamptons in Marlborough is going to help promote our big concert in aid of Comic Relief on February 25, Singing for Laughs.”
“We really appreciate all the support from the local businesses, especially during such difficult trading conditions.”
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Hundreds of people flocked to We Love Marlborough's Christmas Art Market and Santa's Grotto on Thursday to shop, meet Father Christmas and have arty fun.
The not-for-profit arts organisation hosted a day and evening of events on two floors of the Town Hall, to coincide with the switching on of the Christmas Lights.
Louisa Davison, from We Love Marlborough, said: “We are throughly exhausted but really pleased with how many people came to see Santa, see the stalls and take part in the art activities.”
Upstairs, Santa – accompanied by the Sleigh Belles – met over 100 children, some of whom brought him small gifts, pictures and hand-written letters.
On We Love Marlborough's Facebook page mum Lucy Brenk said: “Santa was worth the wait when we finally met him. Very good with the children,” while Jim Nicolson praised the “great atmosphere.”
And while parents faced long queues at times, children were entertained by a host of activities including face painting, Christmas crafts and the production of a huge Christmas mural, featuring Santa on his sleigh and measuring over four metres by three metres.
Meanwhile downstairs, 13 craftsmen and artists from across Wiltshire – including woodturners, jewellery makers, fine artists and potters – offered visitors the opportunity to buy beautiful handcrafted gifts.
Stall holders enjoyed themselves as much as the shoppers. Victoria Mellor, from Usborne Books, said: “Many thanks to We Love Marlborough team! It was a good event with lots of people bustling around. Look forward to next year.”
And Amanda Horner from Ramsbury Tea Co said: “Thanks for a great market last night; we met some wonderful people and talked a lot of tea!”
Children decorating the giant Christmas muralEager children queue to see SantaEager children queue to see Santa