Tourist leaflet campaign for Marlborough given a £5,000 kick start
With a record number of visitors headed for the UK this year, Marlborough town council’s finance and policy committee decided last night (Monday) to put £5,000 in its budget to launch a tourism campaign.
The money is due to be spent on leaflets pointing out the attractions of the town alongside creating a new town guide for tourists due in Britain to celebrate the Queen’s diamond jubilee and watch the Olympic Games.
And the fact that fewer people are expected to take their holidays abroad this summer.
“We need an initial sum to kick start a campaign,” said committee chairman Councillor Andrew Ross. “We need to get something up and running as soon as we can. And we need to keep it simple.”
The move follows two setbacks facing the council. One was the decision last year of Wiltshire Council to close the tourist information centre based at Marlborough library as part of its austerity cutbacks, the other the decision of the town council not to fund the setting up a replacement centre in its £404,000 budget for the coming year.
But under pressure from local activist Val Compton (pictured), who produced a detailed plan for a new TIC, the council will now take money out of its reserves for a leaflet campaign to ensure it doesn’t miss out on an expected tourism boom.
And it will seeking outside volunteer support and funding from Marlborough’s Chamber of Commerce and major shops, as well as seeking outside available grants to boost tourism activity.
“It is vital that the town takes ownership of this project,” Mrs Compton told the finance committee. “We need to work extremely quickly to make a massive push so that we are ready to welcome tourists to the town this summer.”
Derek Wolfe, the council’s new town clerk, is to mastermind a new guide to Marlborough that will be free to visitors, the cost covered by advertising, similar to a project he carried out when town clerk of Barry, South Wales.
“The guides went like hot cakes, and the local feedback was excellent,” he recalled.