When is a telephone box not a telephone box? Pewsey Vale Tourism Partnership opens its first Tourist Information Kiosk

Written by Sue Round on .

Be-ribboned & waiting for the opening ceremonyBe-ribboned & waiting for the opening ceremonyThe classic red telephone box that stands at Swan Corner by the junction of Everleigh Road and Swan Road, close to Pewsey's Salisbury Road, is now a Tourist Information Kiosk.

The kiosk was officially opened by Matthew Barnes, Regional Development Manager at Great Western Railway, on Friday morning (March 31): “This is English Tourism week so it’s perfect timing. I’m delighted to be able to assist with promoting the tourism of such a beautiful area."

"This year we will start a new timetable with an improved frequency and spread of service, and next year we will see a new fleet of Intercity Express Trains on this very route, providing even more seats, improved services, and enabling visitors to take better advantage of all Pewsey Vale has to offer. Exciting times.”

Terry Eyles, chairman of the environment committee of Pewsey Parish Council said, “The telephone box became available to us and so we wanted to put it to good use.”

Pewsey Vale Tourism Partnership (PVTP) and Pewsey Parish Ccouncil, with the support of the Pewsey Area Board and volunteers, have worked together to renovate the phone box and to install fittings to allow tourist brochures to be displayed.   

A crowd gathers...A crowd gathers...  ...Matthew Barnes of GWR cutting the ribbon......Matthew Barnes of GWR cutting the ribbon...  ...inspecting the kiosk with Patrick Wilson...[Click on photos to enlarge them]...inspecting the kiosk with Patrick Wilson...[Click on photos to enlarge them]

Central to the display in the phone box is an illustrated map showing major landmarks and places to visit in the Vale of Pewsey. The map was created by artist June Pearson MBE who lives at East Grafton.

The interiuor with map and leafletsThe interiuor with map and leafletsPatrick Wilson, Chair of the Pewsey Vale Tourism Partnership, said: “This is an important day, it’s no good having the tourist facilities if we can’t provide the information."

"Kiosks give us the opportunity to provide information to our visitors at places that are convenient to them, such as this first one located at Swan Corner in Pewsey, in sight of the Pewsey White Horse."

"Inside, you can find the illustrated map of the Vale of Pewsey, as well as leaflets on things to do, places to visit, events and advertisements from our members. It’s been a real collaborative project.”

Advertisements in the kiosk have a QR code so that they can be scanned into a phone, giving an immediate link to the relevant page on the PVTP website.

Established in 2015 by the Pewsey Community Area Partnership, the Pewsey Vale Tourism Partnership is a not-for-profit organisation which promotes tourism across the Pewsey Vale.

The Tourism Partnership's members have free advertising in the kiosk until the end of September and it is just one of the many benefits of being a member of the Partnership.

For details of how to become a member you can email This email address is being protected from spambots. You need JavaScript enabled to view it. or go to
this part of the PVTP website.

A very worthwhile use for a redundant telephone box - and nobody asked how many tourists you can get in a telephone kiosk!