VisitWiltshire launch survey on The Great West Way tourism project
VisitWiltshire Ltd, the company charged with promoting Wiltshire as a tourist destination, has launched a survey as part of its consultation on plans to develop the A4 as a major tourist route for England.
VisitWiltshire have secured funding from Discover England to develop the Great West Way, with the ambition of turning the route from London to Bristol into one of the world’s premier long-distance touring routes.
It is an initiative that Marlborough Town Council have pledged to support and in November 2015 councillors voted to provide £2,500 towards VisitWiltshire's costs. They want the project to promote Marlborough as a key stop-off point on the Great West Way.
VisitWiltshire explains that the project - 'The Great West Way' is a working title - aims to deliver a world-class visitor experience, winning new business and growing the visitor economy along and around the route. The Great West Way will encourage visitors to explore more places along the route, to experience less-well known areas, and to spend more time and money in the region.
The company intend to develop a strong brand identity for the scheme and have contracted a tourism and place branding specialists company called Heavenly and have arranged this survey to gather insights, ideas and advice from stakeholders with an interest in the route.
A briefing paper about the project can be read here. And the survey can be found here.